AlterSpark Digital Psychology Branding Update

AlterSpark is a boutique firm that applies psychology and data science to to digital products. Brian Cugelman, PhD, provides public, corporate and online training on Digital Psychology & Emotional Design.

The training content and packaging had developed over the course of 5 years, and was in need of harmonization with a brand that better reflected the strongest elements of his training business. I worked with Brian on unifying several brand concepts and developing a visual language to express them. These creative concepts expanded into various materials (manual & reference book covers, a scenario based learning game, a price list, digital marketing material and more).

  • EmployerAlterSpark
  • RoleVisual & UX Design
  • ToolsPhotoshop, Illustrator, InDesign, Wordpress
AlterSpark

Brand guidelines

AlterSpark logo

AlterSpark Logo
AlterSpark, stacked Logo
AlterSpark Logo mark

AlterSpark course icons

Psychology for Digital Behavior Change [DBC]
Psychology for Digital Behavior Change [DBC]
Emotional Design Psychology & Neuroscience [EDP]
Emotional Design Psychology & Neuroscience [EDP]

Colour

Colour palette

Typography

Typography

Training manuals and workbooks

The training content and packaging had developed over the course of 5 years, and was in need of harmonization with a brand that better reflected the strongest elements of his training business. I worked with Brian on unifying several brand concepts and developing a visual language to express them. These creative concepts expanded into various materials (manual & reference book covers, a scenario based learning game, a price list, digital marketing material and more). 

AlterSpark training manuals and workbooks

Wireframe Kit

Printable kit with various devices. Paper and pencil are the best tools for quickly mocking up concepts & prototypes. The Wireframe kit can be downloaded from the AlterSpark website.

Wireframe Kit
Wireframe Kit
Wireframe Kit
Wireframe Kit