Scotiabank Loans & Lines

The Loans & Lines section of Personal Banking was originally one page that comprised of pop-overs and links out to various pages. Overall it was an inconsistent user experience.

The redesign included re-organizing pages/menu items into a logical, easily accessible approach. The borrowing tool was incorporated into the landing page. A bold CTA button on each page, with either secondary buttons or hyperlinks steers users to the loan payment calculator. Use of white space and bite-sized clumps of information allows for quick scanning. A small, simplified graphic on white background was used to visually identify the page content. The overall design is a clean, consistent and clear user experience.

  • EmployerScotiabank
  • RoleVisual Design, html/css, responsive
Loans & Lines website
Scotiabank Loans & Lines landing page
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